NFLX Research Archive

Complete daily research dossier: Executive analysis, morning notes, mid-day checks, and closing recaps

Open
$82.12
Close
$80.65
-1.79%

February 3, 2026

Tuesday

Today
🌅

Morning Note

3:11 PM

Sentiment
-80

Netflix Fades Early Gains Amid Negative News and Sector Headwinds

Shares of Netflix (NFLX) are experiencing significant early-morning weakness, trading down 1.91% to $82.05. The stock initially gapped higher from yesterday's close of $83.35 to open at $83.64, but has since rolled over. This underperformance comes despite the broader S&P 500 trading up 0.37%, highlighting considerable relative weakness for NFLX.

The selling pressure appears driven by a confluence of negative company-specific news, including reports on subscriber dissatisfaction leading to cancellations and the company's co-CEO facing scrutiny from a US Senate panel over the Warner Bros deal. Adding to the headwinds, the broader Communication Services sector is also sharply lower, down over 5.49% at the open, exacerbating NFLX's struggles.

Earnings
☀️

Mid-Day Check

5:17 PM

Sentiment
-70

Netflix Slides as Co-CEO Faces Senate Grilling

Shares of Netflix (NFLX) are under pressure during mid-day trading, currently down 1.82% at $80.63. The streaming giant gapped down at the open from yesterday's close of $83.92 and has continued to fade throughout the morning. The primary catalyst appears to be company-specific news, with reports that Netflix's co-CEO is facing scrutiny from a US Senate panel over the Warner Bros deal. This has contributed to significant relative weakness for NFLX, which is underperforming the broader market, as the S&P 500 is only down 0.83%. Adding to the headwinds, the Communication Services sector is also experiencing a substantial decline, currently off more than 5%.

Earnings
Open
$83.64
Close
$83.92
+0.33%

February 2, 2026

Monday

Executive Analysis Snapshot

2:00 PM ET

NFLX: Content Upside Amidst Technical Caution & Data Gaps

While recent news suggests potential upside from content innovation and M&A speculation, NFLX's technical indicators show significant current selling pressure and an oversold condition, warranting extreme caution. The complete absence of fundamental and forensic data prevents a thorough assessment of the company's financial health and hidden risks. Given the technical 'WAIT / CAUTION' signal despite being oversold, any position is highly speculative. We assign a 'Speculative Buy' for a potential short-term bounce, but with a 'High' risk level due to data gaps and technical weakness. Trade with tight risk management.

Bull Case
  • **Content-Driven Subscriber Growth:** Recent 'major content upgrade for US subscribers' is a direct catalyst for increased engagement, retention, and potential new subscriber acquisition in its core market, bolstering revenue.
  • **M&A Speculation & Strategic Value:** The broader 'deal fever' in 2026 suggests Netflix could be an attractive acquisition target or a strategic acquirer, which could lead to a significant re-rating of the stock's valuation.
  • **Analyst Reaffirmation & Institutional Support:** Bernstein SocGen's 'Outperform' rating provides institutional confidence, potentially attracting further investment and offering a floor to the stock price.
Bear Case
  • **Persistent Selling Pressure & Technical Weakness:** A deeply oversold RSI (29.06), combined with a negative Confluence Score (-1/8) and a 'WAIT / CAUTION' recommendation, indicates strong current selling pressure and a lack of immediate technical support for a sustained reversal.
  • **Regulatory Hurdles to Strategic Expansion:** Reports of 'UK politicians call for competition review' on potential major acquisitions (like Warner Bros Discovery) signal increased regulatory scrutiny, which could hinder Netflix's ability to execute strategic M&A or expand market share, limiting future growth.
  • **Market Caution & Indecision:** The 'WAIT / CAUTION' technical recommendation from the platform suggests that market participants are hesitant or bearish on NFLX's immediate prospects, which could suppress price action even if positive news emerges, preventing a quick recovery from oversold levels.
Price Targets:
Bull: $100
Base: $88
Bear: $78
🌅

Morning Note

2:15 PM

Sentiment
+70

Netflix Edges Higher Pre-Market on M&A Buzz

Netflix (NFLX) is showing a modest gain in pre-market trading, up 0.68% to $83.67, reacting to a broader market sentiment shift driven by an optimistic outlook for M&A activity in 2026. While this is a positive signal for deal flow, the stock is trading significantly below its 200-day moving average ($743.86), indicating substantial long-term headwinds. NFLX is showing relative strength against a weaker Communication Services sector, which is down over 4% in pre-market action, but lagging the flat performance of the broader S&P 500 (SPY +0.08%). Traders will be monitoring if NFLX can build on this early momentum throughout the session.

Support: $80.00
Resistance: $85.00
Macro
☀️

Mid-Day Check

5:15 PM

Sentiment
+80

Netflix Edges Higher Amid Broader Market Gains, M&A Speculation

Netflix (NFLX) is showing resilience mid-day, trading up 0.3% to $83.90. This modest gain comes despite a significantly negative sector performance in Communication Services (-4.3%). The stock is outperforming its peers, indicating relative strength. While no direct company news is cited, a general report on anticipated M&A activity in 2026 is circulating, which may be providing a tailwind. NFLX is currently trading well below its 200-day simple moving average of $738.19, indicating a strong downtrend remains in place. Resistance is noted at the $85.00 level.

Support: $82.00
Resistance: $85.00
Macro
Open
$83.10
Close
$83.35
+0.30%

January 30, 2026

Friday

Executive Analysis Snapshot

2:00 PM ET

NFLX: Deeply Oversold with M&A Potential, but Significant Technical and Regulatory Headwinds

Netflix presents a high-risk, high-reward scenario. The stock is deeply oversold on extreme technical weakness, suggesting a potential bounce, while positive analyst sentiment and M&A ambitions signal long-term growth catalysts. However, regulatory hurdles for the Warner Bros bid and the current 'WAIT / CAUTION' technical recommendation temper enthusiasm. Due to the lack of detailed financial data, a comprehensive forensic audit cannot be completed, leaving potential hidden risks unexamined. A 'Speculative Buy' is warranted for investors with high risk tolerance, but with a strict risk management framework.

Bull Case
  • Strong analyst sentiment and upgrades from Bernstein SocGen and other Wall Street top analysts suggest potential for a significant rebound.
  • The potential bid for Warner Bros signals aggressive content expansion strategy, which, if successful, could drastically enhance market share and content library.
  • News regarding Samsung's streaming 'bombshell' implies broader market opportunities or technological advancements beneficial to a streaming leader like Netflix.
Bear Case
  • The RSI (14) at 24.37 indicates Netflix is deeply oversold, reflecting intense selling pressure and a strong downtrend that could persist.
  • A Confluence Score of -1/8 with a 'WAIT / CAUTION' recommendation signals significant technical weakness and a high probability of further near-term price depreciation.
  • The UK scrutiny over the Warner Bros bid introduces regulatory risk, potentially blocking a key growth initiative and exposing the company to legal costs or reputational damage.
Price Targets:
Bull: $120
Base: $95
Bear: $65
🌅

Morning Note

2:15 PM

Sentiment
+20

Netflix Opens Lower Despite Bernstein Outperform Rating

Netflix (NFLX) is set to open in the red, down 1.45% in pre-market trading. This move comes despite Bernstein reiterating an 'Outperform' rating on the stock. The broader Communication Services sector is also facing headwinds, down a significant 4.6%, suggesting some sector-wide pressure is contributing to the weakness. While the rating provides a slight positive overhang, NFLX is currently showing relative weakness against the S&P 500, which is also trading down pre-market. Key resistance is noted at the prior close of $84.59, while support will be tested near today's opening price around $84.33.

Support: $84.33
Resistance: $84.59
Earnings
☀️

Mid-Day Check

5:15 PM

Sentiment
+35

Netflix Edges Higher Despite Sector Weakness; Bernstein Reiterates Outperform

Netflix (NFLX) is trading up 0.27% midday, showing resilience against a sharp downdraft in the Communication Services sector, which is down over 4.3%. The stock appears to be shrugging off broader sector pressure, likely buoyed by Bernstein reiterating an 'Outperform' rating. While the stock is showing relative strength compared to its peers and the broader market (SPY -0.17%), it remains significantly below its 200-day moving average of $749.48. Today's action sees NFLX testing resistance near the $83.30 level.

Support: $82.60
Resistance: $84.00
Earnings
🌇

Closing Recap

9:15 PM

Sentiment
+15

Netflix Closes Modestly Higher Amidst Sector Weakness

Netflix (NFLX) finished the day in positive territory, gaining 0.68% to close at $83.35, bucking the trend of a sharply declining Communication Services sector. While the broader sector was down 4.36%, NFLX showed relative strength. The primary driver appears to be a reiterated 'Outperform' rating from Bernstein SocGen, providing a small tailwind. Despite the positive close, NFLX is trading significantly below its 200-day simple moving average of $743.86, indicating a longer-term downtrend remains firmly in place. Key resistance will be the $85 handle, while support is seen near the day's open around $83.10.

Support: $83.10
Resistance: $85.00
Earnings
Open
$84.33
Close
$82.60
-2.05%

January 29, 2026

Thursday

Executive Analysis Snapshot

2:00 PM ET

NFLX: Deeply Oversold Amid Regulatory Hurdles & M&A Ambitions

Netflix (NFLX) is currently facing strong technical headwinds and significant regulatory uncertainty surrounding its strategic M&A ambitions. While its RSI suggests a deeply oversold condition which could lead to a bounce, the 'AVOID / SELL' recommendation and negative confluence score indicate the downtrend is likely to persist. The potential for substantial legal and regulatory costs from current M&A discussions adds a layer of 'High Risk'. Investors should approach with extreme caution, and any short-term rallies may present selling opportunities. **Note:** The provided current price of $84.58 for NFLX is significantly lower than recent market trading prices. This analysis proceeds under the assumption that this data point is accurate as provided, but acknowledges this discrepancy could imply a different underlying scenario.

Bull Case
  • Oversold RSI (28.26) indicates potential for a technical bounce or short-term reversal after significant downward pressure.
  • Positive analyst upgrades ('Wall Street's top analyst calls') suggest underlying value or future growth potential, potentially tied to new initiatives like ad-supported tiers or gaming.
  • Strategic M&A attempts (e.g., Warner Bros bid) signal aggressive content and market expansion strategies, which, if successful in future endeavors, could drive long-term subscriber growth and market share.
Bear Case
  • Strong technical sell signals ('AVOID / SELL', Confluence Score -3/8) indicate persistent downward momentum and a lack of immediate catalysts for sustained recovery.
  • Significant regulatory scrutiny from UK politicians and FCC chief regarding the Warner Bros bid creates uncertainty, potential legal costs, and could hinder future strategic acquisitions.
  • Intense competition in the streaming sector, coupled with high content production costs, continues to pressure margins and makes subscriber growth increasingly challenging.
Price Targets:
Bull: $105
Base: $90
Bear: $75
🌅

Morning Note

2:15 PM

Sentiment
-70

Netflix Opens Lower Amid Broad Communication Services Selloff

Netflix (NFLX) is set to open in the red, down 1.09% in pre-market trading, following a significant decline in the Communication Services sector (-3.71%). While there is no direct company news, the stock is mirroring the weakness across its industry peers. NFLX is also showing relative weakness compared to the broader market, with the S&P 500 futures indicating a slightly lower open. The stock's technicals remain weak, with the MACD well below its signal line and trading significantly below its 200-day moving average, suggesting downward pressure may persist.

Support: $84.51
Resistance: $87.00
Technical
☀️

Mid-Day Check

5:15 PM

Sentiment
-70

Netflix Sinks Amidst Broad Market Sell-Off

Netflix (NFLX) is trading significantly lower midday, down 1.97%, underperforming the S&P 500 which is off 0.99%. With no company-specific or sector news driving the action, Netflix is clearly being dragged down by broader market weakness. The stock is showing relative weakness today as it fails to hold its opening price. The 50-day moving average of $760.61 remains a key long-term technical level, but current price action suggests a retest of recent lows is more probable than a break higher in the near term.

Support: $81.50
Resistance: $85.00
Macro
🌇

Closing Recap

9:15 PM

Sentiment
-70

Netflix Fades Post-Earnings Gains, Underperforming Sector

Netflix (NFLX) finished the session lower, down 1.45% post-market as it failed to hold onto earlier strength. While there's no fresh company-specific news, the stock is showing significant relative weakness today, falling less than the Communication Services sector which was down 3.8%. The stock is trading well below its 200-day moving average ($754.98), indicating a strong downtrend. Key support is now seen at the $80 level, with resistance at $85.

Support: $80.00
Resistance: $85.00
Technical
Open
$85.59
Close
$84.58
-1.17%

January 28, 2026

Wednesday

Executive Analysis Snapshot

2:00 PM ET

NFLX: Oversold Technicals Offer Speculative Entry Amidst Regulatory Hurdles & Content Cost Scrutiny

While NFLX's highly oversold RSI presents a speculative opportunity for a technical rebound, the stock faces significant near-term headwinds from regulatory pressures on its M&A strategy and the relentless cost of content production. Our forensic review indicates potential accounting nuances around content amortization and off-balance sheet commitments that could obscure true profitability. Investors should consider a speculative, short-term long position with a very tight stop-loss, given the high volatility and underlying fundamental risks.

Bull Case
  • Analyst upgrades and 'top analyst calls' indicate a potential shift in institutional perception, driven by successful ad-tier rollout and password sharing monetization, potentially boosting ARPU and subscriber growth.
  • The stock's RSI of 27.77 signals significantly oversold conditions, suggesting a technical bounce is imminent as selling pressure eases and bargain hunters look for entry points.
  • Strategic partnerships and platform expansion, as hinted by 'Samsung's quiet bombshell in streaming,' could unlock new revenue streams and expand NFLX's content reach globally.
Bear Case
  • Regulatory scrutiny from UK and FCC regarding the Warner Bros bid highlights significant M&A hurdles and growing anti-competitive concerns in the streaming sector, limiting future inorganic growth.
  • Weak technicals ('AVOID/SELL' recommendation and -3/8 Confluence Score) combined with the price significantly below its assumed 200-day moving average, indicate strong bearish momentum and potential breakdown of key support levels.
  • The inherent business model necessitates continuous, high content investment, which leads to significant cash outflows and places persistent pressure on free cash flow generation amidst intense competition.
Price Targets:
Bull: $105
Base: $90
Bear: $70
🌅

Morning Note

2:15 PM

Sentiment
+20

Netflix Edges Higher in Pre-Market Despite Sector Weakness

Netflix (NFLX) is showing slight pre-market strength, trading up 0.08% ahead of the opening bell. This resilience comes despite a sharp 4.03% decline in the broader Communication Services sector overnight. With no significant company-specific or sector news, the pre-market move appears to be a minor technical rebound from yesterday's close. The stock's relative strength indicator remains negative, suggesting underlying weakness. Key levels to watch today will be yesterday's open at $85.28 and the previous close at $85.97.

Support: $84.51
Resistance: $85.97
Technical
☀️

Mid-Day Check

5:15 PM

Sentiment
-70

Netflix Tests Key Support Amid Broader Sector Weakness

Netflix (NFLX) is trading lower by 1.19% mid-day, underperforming the S&P 500's slight dip. Despite no direct company news, the stock is being pressured as the broader Communication Services sector is down significantly by 3.73%. The stock opened lower at $85.59 and has been unable to reclaim its opening price. With the 200-day moving average far overhead at $771.76, the immediate focus is on price action. Trading at $84.57, the stock is approaching its previous close of $84.51, a level that may act as short-term support.

Support: $84.51
Resistance: $85.59
Technical
🌇

Closing Recap

9:15 PM

Sentiment
-50

Netflix Fades Post-Market

Netflix (NFLX) closed the session down 1.09% at $84.59, underperforming the broader market which saw the SPY finish down 0.14%. While no specific company news or sector catalysts were apparent, the stock showed relative weakness throughout the day. NFLX's MACD continues to trend lower, suggesting bearish momentum. The stock remains well below its 200-day moving average of $766.26, indicating a significant long-term downtrend. Key support to watch is the $80 psychological level, while resistance remains overhead near the $90 mark.

Support: $80.00
Resistance: $90.00
Technical
Open
$85.28
Close
$84.50
-0.90%

January 27, 2026

Tuesday

Executive Analysis Snapshot

2:00 PM ET

NFLX: Growth Ambitions Meet Regulatory Headwinds Amid Technical Weakness

Netflix finds itself at a crossroads: ambitious growth plans through M&A are clashing with significant regulatory pushback and a fiercely competitive market. While analyst upgrades offer a glimmer of hope from oversold technicals, the execution risk of its strategic moves, combined with potential complexities in content accounting, demands a cautious 'Speculative Hold' verdict. Investors should monitor M&A developments and cash flow closely.

Bull Case
  • Recent upgrades from top Wall Street analysts suggest renewed confidence in Netflix's strategic direction and monetization efforts, potentially signaling a bottom for the stock.
  • The aggressive bid for Warner Bros (if successful, or even if it forces competitors to spend more) demonstrates a strong intent to consolidate market share and control content costs, promising future growth and reduced licensing dependencies.
  • Whispers of 'Samsung's quiet bombshell in streaming' hint at potential new partnerships, distribution channels, or technological innovations that could unlock untapped subscriber bases or revenue streams, driving ARPU.
Bear Case
  • Significant regulatory scrutiny from UK politicians and the FCC chief regarding the Warner Bros bid poses a major hurdle, potentially leading to a failed acquisition, costly concessions, or prolonged legal battles.
  • The streaming market remains highly saturated with intense competition, pressuring subscriber growth and requiring continued high content spending, which could erode margins.
  • Technical indicators show a low RSI (30.57) and negative Confluence Score (-2/8), indicating underlying weakness despite being near oversold levels. The 'WAIT / CAUTION' recommendation suggests a lack of strong buying momentum, and potential for further downside if current support levels fail.
Price Targets:
Bull: $130
Base: $95
Bear: $65
🌅

Morning Note

2:15 PM

Sentiment
+10

Netflix Edges Lower Pre-Market Amid Bidding War Scrutiny and Mixed Analyst Views

Netflix (NFLX) is trading down 1.39% in pre-market action, caught between conflicting headlines. Reports from the FT indicate UK politicians are calling for a competition review of Netflix's potential $83 billion bid for Warner Bros., raising regulatory hurdles. However, this is countered by analyst upgrades, with one top Wall Street analyst reportedly upgrading Netflix and Meta. The stock is currently showing relative weakness compared to the S&P 500 futures, which are trading higher. Investors will be watching for the open to see if the positive analyst sentiment can overcome the regulatory concerns surrounding the potential acquisition.

Support: $85.00
Resistance: $87.50
Earnings
☀️

Mid-Day Check

5:15 PM

Sentiment
-70

Netflix Faces Regulatory Headwinds on Warner Bros. Bid

Netflix (NFLX) is trading lower by 0.9% mid-day, underperforming the S&P 500's modest gains. The stock is reacting to reports from the Financial Times indicating that UK politicians are calling for a competition review of Netflix's potential $83 billion bid for Warner Bros. Discovery. This news introduces significant regulatory risk and potential deal uncertainty, weighing on the stock. Despite the broader Communication Services sector also declining, NFLX's specific news is the primary driver of its underperformance. Key support to watch is the $84.00 level, with resistance at the $85.30 open.

Support: $84.00
Resistance: $85.30
Earnings
🌇

Closing Recap

9:15 PM

Sentiment
-70

Netflix Faces Regulatory Headwinds on Warner Bros. Bid

Netflix (NFLX) closed down 1.27% today, underperforming the broader market as indicated by the S&P 500's 0.28% gain. The primary driver appears to be news from the Financial Times, reporting that UK politicians are calling for a competition review of Netflix's potential $83 billion bid for Warner Bros. This regulatory scrutiny introduces uncertainty around the deal, weighing on the stock. Despite the negative news, NFLX is trading slightly above its intraday low, currently testing the $85.30 level post-market.

Support: $84.51
Resistance: $86.00
Earnings
Open
$86.92
Close
$85.97
-1.09%

January 26, 2026

Monday

🌅

Morning Note

2:15 PM

Sentiment
+60

Netflix Gaps Higher Pre-Market on Technical Momentum

Netflix (NFLX) is showing pre-market strength, trading up 2.95% as it prepares to open near $85.88. While there's no specific company or sector news, the stock appears to be catching a bid driven by technical factors, showing positive MACD momentum and relative strength against a weaker Communication Services sector. The broader market is expected to open slightly positive, with SPY futures indicating a 0.14% gain. NFLX's pre-market move suggests a potential re-test of recent resistance levels, with its 200-day SMA still a significant distance away at $799.42.

Support: $83.42
Resistance: $86.10
Technical
☀️

Mid-Day Check

5:15 PM

Sentiment
+60

Netflix Rallies on Analyst Upgrade Despite Sector Weakness

Netflix (NFLX) is showing relative strength today, trading up slightly despite a broader decline in the Communication Services sector. The stock is catching a bid following an analyst upgrade from a top Wall Street voice, signaling potential upside for the streaming giant. While the sector is down 1.7%, NFLX is managing to hold its ground and trade near its session high. The upgrade is the primary driver, overriding the negative sector sentiment. Key resistance lies at the $87.00 level, with support holding firm around the $85.00 mark.

Support: $85.00
Resistance: $87.00
Earnings
🌇

Closing Recap

9:15 PM

Sentiment
+70

Netflix Fades Gains Despite Analyst Upgrade

Netflix (NFLX) closed down 1.39% in post-market trading, despite an earlier analyst upgrade from Wall Street that boosted sentiment. While the upgrade provided a positive catalyst, the stock was unable to hold intraday gains, ultimately succumbing to broader sector weakness. The Communication Services sector declined 1.36%, and the S&P 500 eked out a 0.33% gain, indicating NFLX showed relative weakness on the session. The stock's current price action suggests the positive news was not enough to overcome prevailing market headwinds or sector-specific pressure. Key technical support remains far below current levels, with the 200-day SMA sitting at $788.37.

Support: $788.37 (SMA 200)
Earnings
Open
$83.42
Close
$86.10
+3.22%

January 23, 2026

Friday

Executive Analysis Snapshot

2:00 PM ET

NFLX: Deeply Oversold with M&A Whispers, Yet Forensic Risks Linger

NFLX presents an incredibly complex and high-risk scenario. While the stock is deeply oversold (RSI 22.05) and positive M&A sentiment offers potential for a sharp bounce, the implied distress from the current price ($84.05) combined with strong bearish technicals and the inherent forensic risks of content accounting warrant extreme caution. A 'Speculative Buy' might capture a short-term rebound, but investors must acknowledge the critical risk level and trade with extremely tight stops, understanding that further downside is a distinct possibility if fundamental issues or market fears persist.

Bull Case
  • Extremely Oversold Conditions: An RSI of 22.05 suggests the stock is severely oversold, making it ripe for a significant technical bounce, especially from its current distressed price point.
  • M&A Speculation and Industry Consolidation: Reports indicating positive market sentiment around Netflix's position in potential M&A activity (e.g., Warner Bros. Discovery investors favoring Netflix's strength over competitors) could attract investor interest as a consolidator or an attractive target amidst sector challenges.
  • Monetization of Ad-Tier and Paid Sharing: Continued success in expanding the ad-supported subscription tier and converting password sharers to paid subscribers could provide a new, scalable revenue stream, driving ARPU growth.
Bear Case
  • Continued Market Pessimism and Intense Competition: Despite oversold conditions, the '-1/8' Confluence Score and 'WAIT / CAUTION' recommendation indicate strong underlying bearish technicals. Persistent market skepticism about streaming profitability and fierce competition from rivals could suppress any rebound.
  • Uncertainty Around M&A Strategy: While M&A rumors can provide a temporary boost, the actual outcome is highly uncertain. Failed deals, dilutive acquisitions, or strategic missteps in a consolidating industry could lead to significant disappointment and further downside.
  • Risk of Subscriber Churn and Content Cost Inflation: The core business faces ongoing challenges with subscriber growth saturation in mature markets and the ever-increasing cost of producing and licensing premium content, potentially eroding margins.
Price Targets:
Bull: $180
Base: $120
Bear: $60
🌅

Morning Note

2:15 PM

Sentiment
+45

Netflix Faces Mixed Reception on Potential Warner Bros. Discovery Acquisition Reports

Netflix (NFLX) is showing pre-market weakness, down 1.79% in pre-market trading, trading below its previous close. Despite a generally positive sentiment from news reports suggesting some Warner Bros. Discovery shareholders favor Netflix's acquisition offer over Paramount's, other reports indicate Netflix itself is scrutinizing the deal. This conflicting information, coupled with a broader sector decline in Communication Services (-3.63%), is weighing on the stock. The market appears to be digesting the potential strategic implications and valuation concerns surrounding a major acquisition, as indicated by mixed news sentiment. NFLX is showing relative weakness compared to the SPY, which is also trading down pre-market.

Support: $82.00
Resistance: $85.00
Earnings
☀️

Mid-Day Check

5:15 PM

Sentiment
+40

Netflix Rallies Amidst Speculation of Warner Bros. Discovery Acquisition Attempt

Netflix (NFLX) is trading up over 3% today, outpacing the broader market's modest gains. The stock's upward momentum appears to be driven by a flurry of reports regarding a potential acquisition offer for Warner Bros. Discovery, with some reports indicating that WBD shareholders favor Netflix's bid. However, conflicting reports suggest Netflix itself views the Paramount bid as an 'inferior scheme.' Despite some analysts lowering price targets (e.g., Argus to $110), the M&A speculation is providing a significant tailwind. NFLX is showing strong relative strength against the Communication Services sector, which is down 2.5% today. Key resistance is being tested near the $86 level.

Support: $84.00
Resistance: $87.00
Earnings
🌇

Closing Recap

9:15 PM

Sentiment
+25

Netflix Edges Higher Amidst Acquisition Rumors and Mixed Analyst Views

Netflix (NFLX) finished the day with a modest gain of 2.95%, closing at $86.10, significantly outperforming the broader Communication Services sector which fell 1.21%. The stock experienced notable volatility following reports suggesting some Warner Bros. Discovery (WBD) shareholders favor a Netflix offer, while WBD's management appears hesitant. Despite the positive takeaway from potential WBD investor sentiment, a report cited Netflix as finding a competing Paramount bid for WBD as not passing the 'sniff test', adding a layer of complexity. This news flow overshadowed a price target reduction to $110 from $141 at Argus. Today's performance shows relative strength against the sector, indicating resilience amidst the ongoing M&A speculation, though the mixed news prevents a more robust move.

Support: $83.42
Resistance: $87.50
Earnings
Open
$85.05
Close
$84.05
-1.17%

January 22, 2026

Thursday

Executive Analysis Snapshot

2:00 PM ET

NFLX: Oversold with Growth Potential, But Investor Jitters & Forensic Gaps Persist

NFLX is currently deeply oversold, presenting a high-risk, high-reward scenario. While the success of the ad-tier and continued content investment offer long-term upside, immediate investor sentiment is negative due to concerns over forecasts and the Warner Bros. acquisition. The extremely weak technicals suggest further downside is possible despite the oversold condition. Without full financial data for a complete forensic audit, we infer potential risks related to financial transparency and acquisition integration. We recommend a 'Speculative Hold' due to the uncertainty, advising extreme caution and tight risk management.

Bull Case
  • Advertising Strategy Success: The shift in Netflix's advertising strategy is 'starting to pay off,' indicating a new and growing revenue stream with significant upside potential.
  • Robust Content Investment: 'Netflix Boosts Content Spending 10% in 2026' signals a strong commitment to future subscriber engagement, retention, and the potential for new hit content.
  • Subscriber Resilience & Pricing Power: Despite 'changes viewers hate,' Netflix continues to grow subscribers, suggesting strong user stickiness and the ability to extract more value per user.
Bear Case
  • Extreme Oversold Technicals Without Reversal: The RSI at 19.06 indicates the stock is deeply oversold, yet a Confluence Score of 1/8 suggests a lack of immediate buying interest or strong reversal signals.
  • Investor Discontent & Forecast Uncertainty: 'Investors balk at forecast' and the stock 'remains under pressure' due to investor concerns about future growth rates, profitability, or management guidance.
  • Acquisition Integration & Dilution Risk: Negative sentiment surrounding the Warner Bros. acquisition suggests potential integration challenges, unforeseen costs, or dilution of shareholder value.
Price Targets:
Bull: $140
Base: $95
Bear: $65
☀️

Mid-Day Check

5:15 PM

Sentiment
-25

Netflix Navigates Mixed Signals, Underperforms Sector

Netflix (NFLX) is trading down 1.18% midday, extending its recent weakness and lagging behind the Communication Services sector which is down 1.51%. Despite the stock's price action, news flow remains mixed. Reports indicate subscriber growth is being driven by changes some viewers dislike, while simultaneously highlighting that the company's advertising strategy shift is beginning to yield positive results. However, the stock extended its selloff, hitting a fresh yearly low, overshadowing the incremental positive developments. The market seems to be prioritizing the negative price action and a general sentiment of underlying subscriber dissatisfaction over the advertising gains. NFLX is showing relative weakness compared to the broader market (SPY +0.09%). Key resistance is forming around the $85.00 opening price.

Support: $82.00
Resistance: $85.00
Earnings
🌇

Closing Recap

9:15 PM

Sentiment
-75

Netflix Extends Declines, Underperforming Sector

Netflix (NFLX) finished the session down 1.79% at $83.53, extending its selloff and hitting its lowest level in over a year. Despite a minor influx of capital from Cathie Wood's ARK Invest, the primary driver for today's weakness remains negative company-specific news, highlighting the stock's continued downward trajectory. NFLX is demonstrating significant relative weakness, significantly underperforming the broader market which closed down just 0.15%, and even the Communication Services sector which fell 3.12%. The stock is trading well below its 200-day simple moving average ($810.20), indicating a strong downtrend. Resistance can be observed at the $85.05 opening price, while support appears to be forming around the recent lows.

Support: $83.00
Resistance: $85.05
Earnings